Goals

Q2 2026 Objectives

1. Complete the transition to the new revenue model (eng lead: Marce Coll, revops lead: Mine Kansu)

   • Initial implementation
   • Discrepancy hunting and fixing - all understood and fixed or explicitly accepted
   • All internal dashboards re-implemented on the new model
   • Investor reporting migrated
   • Model understood and trusted across the team
     • Finance signs off on model documentation
     • Zero revops escalations for routine ARR/MRR questions for 4 weeks after launch
     • Bonus: self-serve (finance can pull monthly data they need to close the books without billing/revops in the loop)
   • Stretch goal: revenue model data flowing into Campfire

2. Migrate all credits to an in-house ledger (lead: Pawel Cebula)

   • Implement a double-entry credit ledger
   • Seed the ledger based on the new revenue recognition model
   • Deploy and run the shadow ledger
   • Fix unexpected discrepancies
   • Migrate from customer balance to the ledger

3. Ship all expected pricing launches and changes (lead: Pawel Cebula)

   • PostHog Code
     • Seat-based subscriptions (free and paid)
     • Seat-based subscriptions (free and multiple paid)
     • Overages and background agents
   • Storage and compute
     • Data warehouse
     • Endpoints
   • Workflows
     • Channels: Push, SMS
     • Per-workflow limit exclusion
   • Batch exports
     • Higher frequency exports
   • Logs
     • 30 and 90 day retention
   • LLM Gateway
     • Product-scoped credits (depends on in-house credit ledger)
     • Access based on positive credit pool balance (prepayments required)
     • Automated top-ups
     • Near-realtime limiting

4. Reduce tech debt and improve developer experience (lead: Marce Coll)

   • Improve async task observability and reliability
   • Upgrade to PostgreSQL 17/18
   • Switch from Nginx to Granian

5. Complete the Salesforce org object rollout (lead: Abhischek Thottakara)

   • Deploy deduplication workflow and scripts to production
   • Complete historical migration to custom org object
   • Migrate all integrations and lead triggers to new object
   • Confirm Vitally and Salesforce sync works under the new setup
   • Document all scripts and workflows in PostHog-owned GitHub repo

6. Build customer health score v1 in Vitally (lead: Mine Kansu)

   • Define "active user" per product
   • Define org-level "active customer" rollup logic
   • Validate definitions against known accounts (healthy, churned, at-risk)
   • Implement health scores in Vitally

7. Implement fully automated outbound pipelines (lead: Abhischek Thottakara)

   • Source and score additional leads (LinkedIn followers, Appfigures.com targets, Stripe Propensity Leads)
   • Generate outbound sequence content using LLM in Clay
   • Sequence highest scoring targets automatically using Lemlist

8. Roll out the redesigned TAM compensation plan (lead: Mine Kansu)

   • Finalize the new comp structure
   • Validate payout scenarios against historical TAM performance
   • Get sign off from finance / sales leads

Handbook

What the Billing team does ... anything billing:

• Billing infrastructure
• Pricing & self-serve revenue (in collaboration with each product team)
• Revenue reporting
• Usage reports
• Quota limiting
• Usage and spend dashboards
• Limits and alerts