Owner: Daniel ZaltsmanDaniel Zaltsman Kliment MinchevKliment Minchev

Motivation: We did 25–30 events in Q1 and it already stretched our capacity. Doubling volume requires removing rote work so the team can focus on the creative, product-driven, and relational work that makes events impactful.

What we'll ship:

• Event description, promo email, merch order, and audience segmentation generators
• Speaker picker and preparer app
• Events CRM poster/parser (for partners, venues, and vendors)
• Event recap capture app
• Public-facing event list for partners
• Tracking mechanism linking event attendance (Luma or equivalent) to PostHog activation data, check-ins
• Universal feedback form
• Clay integration for increasing pipeline for demand gen

We'll know we're successful when:

• Planning time per event is reduced by half
• Able to say yes to more opportunistic events
• We see an increase in inbound interest from preferred partners

Owner: Daniel ZaltsmanDaniel Zaltsman

Motivation: We want to make sure that PostHog events are never stale and always aligned with the quickly evolving needs of our ICP. We’ll keep introducing new formats and retiring ones that are no longer delivering value.

What we'll ship:

• Conference playbook covering: booth setup and staffing, pre-event outreach, on-the-ground sales and community motions, lead capture process, and post-event follow-up. Playbook executed at both Stripe Sessions and AI Engineer Europe
• 1>n hackathon format to compliment incoming AI products
• New formats introduced to support priority products: AI Observability, Error Tracking, MCP, Wizard, Data Stack
• City drop-in template (dinners, meetups, conferences) and at least one city take-over executed against the template
• Event format for testing a Student program

We'll know we're successful when:

• Any organizer (internal or external) could run these events to perfection
• City drop-in generates stronger local engagement than a standalone event in the same city
• Sales see positive impact from conferences
• Events are helping users learn about and try specific products

Owner: Kliment MinchevKliment Minchev Daniel ZaltsmanDaniel Zaltsman

Motivation: Before committing to a broader community strategy or hire, we'll be running disciplined experiments to learn whether Discord generates genuine, durable participation — not just sign-ups — and whether PostHog can sustain it without over-investing upfront.

What we'll ship:

• Server structure and channel architecture (purpose-built, not default Discord layout)
• Onboarding flow that clearly sets expectations on what the space is and isn't for
• Handbook bot for self-serve answers
• PostHog API integration to link Discord handles to PostHog user accounts where possible
• Bi-weekly virtual events (session replay parties, product demos, mini talks) to give members a reason to show up
• Pulse survey cadence for members who stick around past week 2
• Lightweight moderation playbook and role system based on engagement level

We'll know we're successful when:

• DAU/MAU ratio reaches or exceeds 20% (the benchmark for a default-alive community)
• At least 25% of new members send 3 or more messages within their first two weeks
• We can point to at least one meaningful signal we couldn't have gotten elsewhere — a product insight, a super-user, a cross-user collaboration, or a partner co-event lead
• The team feels like it's worth continuing, not just maintaining

Owner:Kliment MinchevKliment Minchev

Motivation: Scaling to many global chapters requires organizers who run independently, connect with each other, and attract our ICP without hand-holding. Shift the trajectory so builder groups don’t depend on us to thrive.

What we'll ship:

• Builder groups v2 playbook: application, vetting, and onboarding automation
• Online space connecting builder group organizers globally (Slack or equivalent)
• Cross-border online builder group pilot and at least one cross-border event
• Templatized event series (e.g. demo night collab) tested in at least two new cities

We'll know we're successful when:

• Time to first builder group decreases by 50%
• Builder group organizers are actively communicating with each other, not just with us
• The event series template is replicable by a new city organizer without starting from scratch

Owner:Kliment MinchevKliment Minchev

Motivation: We're already supporting student builders and future founders in a small capacity. We'd like to expand this into a controlled experiment that delivers more data on what a student program might look like.

Owner:Daniel ZaltsmanDaniel Zaltsman

Motivation: Live streaming allows us to connect to a broader subset of our users than IRL events.